Healthy Hydration

Wiltshire FA

PARTNERS / Football / Wiltshire FA

11th August 2021

iPRO Teams Up With Wiltshire FA to Hydrate Youth Football Festival

iPRO is teaming up with Wiltshire FA as part of their current partnership to supply healthy hydration to their Youth Football Festival this weekend.

The Youth Football Festival takes place on Saturday 14th and Sunday 15th of August at the Green Lane Playing Fields, a facility that has notably seen success in their previous events, such as the Adult Festival and the notable Disability Football Tournament. The Youth Football Festival expects up to 50 teams and 1000 attendants, including participants and parents. Over the two days, iPRO will support the Festival as part of their #iPRODirectToYou campaign to support Grassroots Clubs significantly impacted by the pandemic.

UK Grassroots Clubs have lost as many as 60 percent of their members during the pandemic, and nearly 96 percent have seen a reduction in income. It’s these clubs who fear they cannot pull themselves back from the brink, with 10% sadly expecting to close down for good. The #iPRODirectToYou campaign will provide healthy hydration from their iPRO Hydrate – Sport Edition range to the Youth Football Festival to sell at their weekend event. All profits made from sales will go towards funding the club’s day-to-day running costs, so more young people have the opportunity to play again.

iPRO is a leading brand in healthy hydration and the official hydration partner for multiple established sporting organisations worldwide. iPRO Hydrate - Sport Edition is a healthy hydration sport drink formulated using natural spring water and sweetened with plant-based Stevia extract. Available in four refreshing flavours (Berry Mix, Orange & Pineapple, Citrus Blend, and Mango), the drinks are caffeine-free and contain less than 3g of sugar per 100ml.

Wiltshire FA, Centre Manager, Amy Cottrell, said:

“We opened our brand-new football facility, Green Lane Playing Fields, at the height of the pandemic so to finally be able to host these community events at the site is fantastic. We are looking forward to welcoming all the teams for a weekend of fun as we get back into the game, and thanks to iPRO each participant will be given a free bottle of iPRO Hydrate – Sport Edition to enjoy on the day. We are grateful for the support from iPRO, our partnership is built on promoting wellness, healthy hydration and sustainability to our football community and the financial support we benefit from means we can continue to support, deliver and grow the grassroots game in Wiltshire.”

iPRO Global Commercial Director, Sophie Christy, also said:

“We’re delighted to be growing our existing partnership with Wiltshire FA to deliver healthy hydration to their Youth Football Festival this weekend. To support this event through the #iPRODirectToYou campaign is a pleasure. We can’t wait to see more young players on the field doing what they love, which wouldn’t be possible if it wasn’t for these invaluable grassroots clubs”.

Get more fruity-flavoured hydration from the iPRO Hydrate- Sport Edition range for less than £1 a bottle, including FREE delivery, at www.iPRO.Direct.