iPRO became a prominent presence in the Saudi Arabia trade show circuit in 2023. Starting at the Sports For All Expo in May, where the brand were invited to showcase their healthy hydration drinks to health and fitness enthusiasts of all levels. 

In preparation for the brand's launch into Saudi Arabia, iPRO then exhibited at InFlavour in Riyadh, drawing long queues to sample the brand's flagship hydration range.

The year concluded at Saudi HORECA Riyadh, a significant event in hospitality and food industries. It served as a platform for the team to engage with industry professionals and consumers ahead of launching into The Kingdom in the new year. Alongside sampling iPRO Hydrate’s refreshing healthy hydration, attendees also had the opportunity to win exciting prizes on the brand’s prize wheel. 

Ibrahim Rajab, a gym and fitness influencer who attended Saudi HORECA in Riyadh, shared his thoughts: "iPRO is a great drink for during or after exercise. It's the perfect drink for hydrating during my gym workouts, thanks to the electrolytes and vitamins in the product. It's not only tasty but also low in sugar, with zero artificial colours or flavours. My favourite flavour is Mango."

Following the warm reception from crowds, the new year begins with the brand showcasing at Saudi HORECA in Jeddah from the 5th - 7th of February 2024. 

The event is hosted in the Jeddah SuperDome, recognised by the Guinness World Records as the world's largest freestanding dome, with exhibitors and visitors attending on a local and international level.

Nayef Trabols, HORECA Jeddah Project Manager, commented: “It was our honour having iPRO as an exhibitor in our last edition, they were really an added value as it was the first time we're having a 100% healthy hydration drink. Moreover, iPRO's special design with the huge bottle was so unique and attractive to all the visitors who gave very positive comments after visiting this stand. We look forward to a long cooperation with iPRO.”

iPRO’s Global Commercial Director, Sophie Christy, added: "Following such an enthusiastic reception from crowds in Riyadh, it’s a pleasure for us to exhibit at Saudi HORECA in Jeddah. This offers us another chance to continue our mission of providing education on the importance of healthy hydration across Saudi Arabia, aligning with its Vision 2030 programme.” 

Look out for the giant iPRO bottle at the Jeddah SuperDome or look for Stand E90 at Saudi HORECA where the team will be inviting guests to sample their healthy rehydration and sharing exciting updates about the fast approaching launch of their products in The Kingdom.