Healthy Hydration

AFC Bournemouth Women

PARTNERS / Women's Football / AFC Bournemouth Women


16th February 2023

Cherries Choose iPRO's Healthy Hydration for Another Season

iPRO are thrilled to renew their partnership with AFC Bournemouth for another season. The brand will continue to supply iPRO Sport Edition to the Men's First Team, Women's First Team, Development side, and all representative teams during training and match days.

The renewal ties with the brand’s continued support for the AFC Bournemouth Community Programme, working with local schools to provide healthy hydration and educational messaging, and supporting the club's initiative with Vitality and parkrun to host community fitness sessions.

iPRO Sport Edition is an Informed Sport certified hydration range trusted by sports professionals globally. Supercharged with added electrolytes, a bottle of iPRO Sport Edition replenishes the salt content lost to sweat during endurance sports. The fully-recyclable drink also contains essential vitamins C and B to support muscle recovery, cognition, and energy release.

iPRO will also be involved in a number of campaigns across the club, highlighting the importance of their partnership. Most notably, the ‘Cherries Kickstart’ campaign – a free five-week health and wellbeing programme led by AFC Bournemouth and their Official Wellness Partner Vitality for expert training and nutrition, fitness and mental wellbeing advice. Bottles of iPRO Hydrate will be on hand during Thursday sessions held at the Vitality Stadium. Find out more here.

Rob Mitchell, Commercial Director at AFC Bournemouth, said:

“We’re really pleased to be continuing to work with iPRO for the rest of the season. iPRO supply a number of hydration drinks and products for our teams and they’ve proved vital in ensuring the players are in the best condition possible. We’re grateful for their continued support of the development squad and we’re excited about the campaigns that we’ll be working together on.”

Sophie Christy, Global Commercial Director at iPRO, also said:

"We’re thrilled to announce our continued partnership with AFC Bournemouth for another season. We’re deeply invested in supporting not only the club's athletic endeavours but also their community program, especially their efforts to educate local schools on the importance of hydration. We look forward to supporting the club and wish them all the best for the remainder of the season."

On Saturday 18th February the Cherries travel to Wolves, before welcoming Pep Guardiola's Manchester City side for a 5.30pm kick-off a week later on Saturday 25th February. Need match day information? Click here for more.