12th September 2022
iPRO Summer Tour Visits Reading parkrun
iPRO, a brand leader in flavoured healthy hydration, is planning on making a splash across several parkrun locations. Over the course of the summer, the team will hit the road with their portfolio of healthy hydration drinks, visiting weekly parkrun events up and down the country to hydrate parkrunners as they take to the terrain under the sun.
The campaign will see the team engage with participants to highlight the importance of hydration - particularly during the dry, scorching summer weather when they’re at most risk of dehydration. At the finish line, parkrunners will have a chance to sample the refreshing taste of iPRO Hydrate with four fruity flavours to choose from: Berry Mix, Orange & Pineapple, Citrus Blend, and Mango.
In May, the team visited a handful of events in the lead up to The National Running Show South 2022 where iPRO welcomed parkrun to its stand with parkrun’s official Apricot product collection. The team also visited Lancaster parkrun earlier this year which went down a treat as participants exclaimed how rehydrated they felt after drinking a bottle of iPRO Hydrate.
Offering a healthful blend of essential vitamins, minerals, and electrolytes - drinking just one bottle helps the body absorb and retain fluids for optimal hydration. As the Recommended Drink by parkrun, iPRO Hydrate is sweetened naturally with Stevia and contains zero added sugar, caffeine, artificial colours and flavourings.
Following iPRO's visit, David Hodgkinson, Co-Event Director commented:
“It was great to have iPRO Hydrate visit us at Reading and everyone really enjoyed trying out the different flavours. So unsurprisingly all our usual post run conversations seemed to be focussed on sharing hydration tips and strategies this week. A big thank you to iPRO for supporting parkrun.”
iPRO's Global Partnerships Manager, Lucy Darrall, who attended the parkrun added:
"The volunteers and parkrunners at Reading parkrun were all extremely welcoming and excited to have iPRO there. It was great to discuss the benefits of iPRO Hydrate with parkrunners and discuss the importance of hydration both after activity and day to day. Thank you to the team for having us!"
Would you like the iPRO team to visit your parkrun? Follow us on Instagram and send us a DM to apply!