Healthy Hydration

Market Harborough parkrun

PARTNERS / parkrun / Visiting Market Harborough parkrun


14th November 2022

iPRO Team Attends Market Harborough parkrun

This October marks 1-year since iPRO secured its six-year global partnership with parkrun as its first-ever Global Hydration Partner. Over the duration of the first year of the partnership, iPRO have launched a new parkrun label on their flagship iPRO Hydrate range and delivered a UK Summer Tour.

On the first year of the partnership with iPRO, Chief Executive Officer at parkrun, Russ Jefferys commented:

“As we celebrate the first year of our partnership with iPRO, it's been fantastic to see the work they have done with local parkrun events across the country, supporting and getting to know our local communities, and introducing parkrunners to the iPRO range. I have no doubt that there's lots more to come. We're excited to have iPRO alongside us on this journey.”

Lucy Darrall, Global Partnerships Manager at iPRO, added:

“The shared values between parkrun and iPRO of promoting healthy choices and active lifestyles, has led to a hugely successful first year together. It has been an absolute pleasure to work with the parkrun team over the past year and we look forward to working with the team and volunteers more as we continue this fantastic partnership.”

Over the summer, the iPRO team hit the road with their portfolio of healthy hydration drinks to hydrate parkrunners. After the fantastic reception received from the summer tour, the team will now target the midlands starting from 1st October to greet parkrunners and deliver bottles of iPRO Hydrate in four flavours for them to choose from: Berry Mix, Orange & Pineapple, Citrus Blend, and Mango.

iPRO visited Market Harborough parkrun, and provided healthy hydration to all those that attended.

Duty Run Director, Paul Atkinson said:

"It was great to have Sam and Mitch from iPRO Hydrate with us at Market Harborough parkrun on Saturday 12th November. They set up their stall at the finish line, and we gave them a big shout out at the pre-run briefing so that our runners and volunteers could visit them after barcode scanning and collect their free sample drinks.

The guys did brisk business at the finish line as runners picked up their well-earned drinks. My personal favourite is the orange & pineapple. Everyone was happy, and both the guys from iPro and our runners & volunteers had a fun and enjoyable morning. We look forward to welcoming iPro Hydrate back to Market Harborough in the future".

Would you like iPRO to visit your parkrun and provide healthy hydration at the finish line? You can apply for iPRO to join your parkrun here!

Samuel Ridge, Brand Representative at iPRO, comments on the parkrun visits:

“iPRO have thoroughly enjoyed travelling around the UK to parkrun locations to celebrate this momentous occasion. There have been great moments of laughter as the team engaged with local communities. We hope everyone has enjoyed our healthy hydration drinks so far, and we look forward to continuing our tour to more parkrun destinations across the UK”.

What originally started as a meeting of 13 runners for the first parkrun has since transformed into a global phenomenon. parkrun is growing exponentially and has caught the imagination of over 7 million people. 

Find your nearest parkrun event here!

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