6th May 2025

iPRO Kicks Off Summer by Hydrating parkruns Across the UK, Encouraging parkrunners to Fuel Up with Healthy Hydration!

Building on the longstanding partnership with parkrun, iPRO is proud to announce the launch of their 2025 Summer parkrun visits — driving awareness of healthy hydration to parkrunners across the UK.

Throughout the summer, the iPRO team will be hitting the road to visit parkrun events across the UK, engaging directly with participants in a celebration of community wellness and active living. Each stop on the tour will see every parkrun participant receiving a free iPRO hydration drink, reinforcing the brand’s commitment to community wellbeing and accessible healthy choices. The iPRO team will be on-site to engage with runners, walkers, and volunteers, while supporting local events and driving awareness of the brand’s low-sugar, functional hydration range.

In tandem, iPRO is collaborating with MFG to amplify in-store visibility and drive point-of-sale momentum. Participating MFG sites will feature eye-catching summer displays, special promotions, and digital tie-ins to reach parkrun attendees and everyday consumers alike.

"Our partnership with parkrun is rooted in a shared commitment to health and community," said Sophie Christy, Global Brand Director at iPRO. "This summer, we're taking that one step further by connecting the energy of parkrun events with the convenience of our new customer, Motor Fuel Group forecourts, making healthy hydration more accessible across the UK."

The summer activation has already begun, starting at Salcey Forest parkrun with the iPRO team attending key parkruns every weekend to rehydrate parkrunners and volunteers.

Fuel up with iPRO’s healthy hydration before your parkrun by visiting your local participating fuel station, find your store by clicking HERE! 

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