Healthy Hydration


PARTNERS / parkrun / parkrun

23rd March 2023

iPRO are Back on the Road Armed with Healthy Hydration for 2023 parkrun Tour

It’s official: the iPRO team are hitting the road once again and returning to parkruns across the country to deliver even more healthy hydration at the finish line.

With millions of registrants worldwide, parkrun has become a global movement that positively contributes to people's wellbeing. iPRO recognises the incredible impact parkrun has on people’s lives and is proud to be a part of this thriving community. In fact, more than 1,600 GPs in the UK are now signposting patients to parkrun as a way to improve their health. In this exciting and innovative initiative, the Royal College of General Practitioners (RCGP) is collaborating with parkrun UK to promote the health and wellbeing of staff and patients by developing close links with their local parkrun to become ‘parkrun practices’. iPRO are delighted to support parkrun and its fantastic community engagement in this incredible initiative – find out more via the parkrun practice initiative video.

Kenneth Foreman, Head of Commercial & Fundraising comments:

"We are thrilled to have iPRO as our Global Hydration Partner and their continued support in delivering healthy hydration to parkrunners across the country. Their commitment to promoting the importance of hydration aligns perfectly with our mission to improve the health and wellbeing of our community."

Lyme Park Event Director, Nadhim Bayatti, praised the team during their recent visit:

"Kudos to the iPRO team who braved the freezing snow and set up their stall at Lyme. They generously provided free hydration drinks to all the parkrunners and stayed until the bitterly cold end. The drinks were much appreciated, and the team was extremely friendly."

The team also made an impact at Corby parkrun, where Run Director, Matt, expressed his gratitude.

"I appreciate that Corby isn't the most exciting place on a damp November morning, but having one of parkrun's global partners come to visit made our 400th parkrun a bit more special. Sam and Mitch from iPRO took the time to join us and were well-received by the Corby parkrun family. Thank you for your time!"

On the upcoming parkrun visits iPRO Brand Representative, Ben Stanton, comments:

“We’re excited to begin our 2023 UK parkrun tour for the second consecutive year and visit numerous parkruns right across the country. Following last year’s successful campaign, the team will once again engage with parkrunners to highlight the importance of hydration and provide participants with our healthy hydration drinks. Make sure to look out for us!”

In keeping with iPRO and parkrun's commitment to health and wellness, iPRO Hydrate is naturally sweetened with Stevia and is free from added sugars, caffeine, artificial colours, and flavourings. To meet upcoming regulations, iPRO recently introduced a new and improved fully recyclable iPRO Hydrate bottle packaged in 30% rPET with a new tamper-resistant band and cap. The easy-to-hold shape and fool-proof lid makes iPRO Hydrate the perfect beverage to take when walking, jogging, or running.

It’s a fact that just a 1-2% drop in hydration levels can lead to a 10% reduction in cognitive function. To ensure optimal hydration, the iPRO Hydrate range contains vitamins, minerals, and electrolytes such as sodium and potassium to help the body absorb and retain what's been consumed.

Whether participants are seasoned parkrunners or new to the community, they can say hello to the iPRO team and grab a refreshing bottle of iPRO Hydrate at the finish line. They’re also encouraged to share their experience on social media by tagging @iPROHydrate and using the hashtag #parkrunMoment.

Don’t forget, you can stock up your fridge with iPRO Hydrate from the Official parkrun Shop along with parkrun merchandise.