1st July 2022
iPRO Prepares For Summer parkrun UK Tour
iPRO, a brand leader in flavoured healthy hydration, is planning on making a splash across several parkrun locations. Over the course of the summer, the team will hit the road with their portfolio of healthy hydration drinks, visiting weekly parkrun events up and down the country to hydrate parkrunners as they take to the terrain under the sun.
The campaign will see the team engage with participants to highlight the importance of hydration - particularly during the dry, scorching summer weather when they’re at most risk of dehydration. parkrunners will have a chance to sample the refreshing taste of iPRO Hydrate with four fruity flavours to choose from: Berry Mix, Orange & Pineapple, Citrus Blend, and Mango.
In May, the team visited a handful of events in the lead up to The National Running Show South 2022 where iPRO welcomed parkrun to its stand with parkrun’s official Apricot product collection. The team also visited Lancaster parkrun earlier this year which went down a treat as participants exclaimed how rehydrated they felt after drinking a bottle of iPRO Hydrate.
Offering a healthful blend of essential vitamins, minerals, and electrolytes - drinking just one bottle helps the body absorb and retain fluids for optimal hydration. As the Recommended Drink by parkrun, iPRO Hydrate is sweetened naturally with Stevia and contains zero added sugar, caffeine, artificial colours and flavourings.
On the tour Lucy Darrall, iPRO Global Partnerships Manager, says:
“We’re incredibly excited to take our product range on the road and meet parkrunners across the country, giving them a chance to sample our healthy hydration drinks. With summer fast approaching, we must highlight the importance of staying hydrated as they prepare to walk, jog, run and volunteer under the sunshine.
Roding Valley Organiser, Bob talked about the visit:
"Roding Valley parkrun were honoured to have a visit from Victoria at iPRO who provided post run hydration and advice which was gratefully received and appreciated. The volunteers were rewarded with a sports bottle that put the icing on the cake"
On iPRO's visit Dinton Pastures Run Director, Paul, said:
"It was lovely to meet the iPRO team at Dinton Pastures parkrun.Their healthy hydration was a hit with our parkrunners, they can come back any time!"
Esme Shipman, Aged 10, Bournemouth parkrun said:
"With music to gather attention of the 416 people, the event briefing was very informative and was set up at the start line so when it finished they could start running immediately. Their was many shout outs including Lesley whose 60th birthday it was and Anna who was doing her 50th Parkrun. iPRO was also mentioned as they were handing out free drinks and goody bags."
What originally started as a meeting of 13 people back in 2004 has since transformed into a global phenomenon. parkrun is growing exponentially and has caught the imagination of over 7 million people as, thousands take part in a parkrun every Saturday. You can find your nearest parkrun event here.
Would you like the iPRO team to visit your parkrun? Follow us on Instagram and send us a DM to apply!
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