Healthy Hydration


PARTNERS / parkrun / parkrun

1st January 2024

iPRO and parkrun Collaborate to 'Get Fans Fit for 2024' with Exciting Prizes for Participants

In a groundbreaking collaboration to kickstart the new year on a healthy note, iPRO, a leading global healthy hydration brand, is teaming up with parkrun, the global phenomenon in community running events, for their 'Get Fans Fit for 2024' campaign. This partnership aims to encourage fans to embrace an active lifestyle and make fitness an integral part of their routine.

Exciting Prizes for parkrun Participants:

As part of this initiative, iPRO, the Official Hydration Partner to multiple clubs across a variety of sports, is offering fans a chance to win fabulous prizes by participating in their local parkrun during the month of January 2024. Participants stand a chance to win 2 x tickets to an iPRO partner fixture, a case of iPRO Hydrate, and an exclusive iPRO Water Bottle.

How to Join and Enter:

Register Online and Participate: Fans are encouraged to register online and take part in their local parkrun on any Saturday in January 2024. parkrun events are inclusive, offering the flexibility for participants to walk, run, jog, or volunteer.

Social Media Engagement: To enter the prize draw, participants need to share a picture or video from their parkrun experience on social media, tagging their club and mentioning @iPROHydrate. Bonus entries will be given to those sporting their club shirts, fostering a sense of community and team spirit.

Multiple Entries: Participants can increase their chances of winning by entering the prize draw multiple times. Attending parkrun more than once in January earns additional entries into the draw.

iPRO Global Partnerships Manager, Lucy Darrall, expressed excitement about the collaboration, stating, "Our partnership with parkrun aligns perfectly with the ethos of our 'Get Fans Fit for 2024' campaign. We believe that fostering a sense of community and providing incentives for an active lifestyle is key to promoting overall wellness. We are thrilled to offer fans the opportunity to not only embrace fitness but also win exciting prizes in the process."

Kenneth Foreman, Head of Commercial & Fundraising at parkrun, commented: “We are excited to see sports fans joining parkruns in the new year as part of the Get Fans Fit for 2024 campaign. parkrun is a great place to get started for an active and healthy New Year and we are delighted that our partners iPRO are working with their partners to encourage fans to get started!”

parkrun is a global movement that organizes free, weekly, timed 5k events in communities around the world. Known for its inclusivity and welcoming atmosphere, parkrun encourages people of all ages and fitness levels to participate, promoting the benefits of regular physical activity.

As iPRO and parkrun join forces, they look forward to inspiring sporting fans globally to kickstart their fitness journey in 2024, reinforcing the message that a healthier lifestyle can be both rewarding and enjoyable.