24th October 2022

iPRO Hydrates Leicester Victoria parkrun

This October marks 1-year since iPRO secured its six-year global partnership with parkrun as its first-ever Global Hydration Partner. Over the duration of the first year of the partnership, iPRO have launched a new parkrun label on their flagship iPRO Hydrate range and delivered a UK Summer Tour.

On the first year of the partnership with iPRO, Chief Executive Officer at parkrun, Russ Jefferys commented:

“As we celebrate the first year of our partnership with iPRO, it's been fantastic to see the work they have done with local parkrun events across the country, supporting and getting to know our local communities, and introducing parkrunners to the iPRO range. I have no doubt that there's lots more to come. We're excited to have iPRO alongside us on this journey.”

Lucy Darrall, Global Partnerships Manager at iPRO, added:

“The shared values between parkrun and iPRO of promoting healthy choices and active lifestyles, has led to a hugely successful first year together. It has been an absolute pleasure to work with the parkrun team over the past year and we look forward to working with the team and volunteers more as we continue this fantastic partnership.”

Over the summer, the iPRO team hit the road with their portfolio of healthy hydration drinks to hydrate parkrunners. After the fantastic reception received from the summer tour, the team will now target the midlands starting from 1st October to greet parkrunners and deliver bottles of iPRO Hydrate in four flavours for them to choose from: Berry Mix, Orange & Pineapple, Citrus Blend, and Mango.

iPRO visited Leicester Victoria parkrun, and provided healthy hydration to all those that attended.

Run Director Eddie at Leicester Victoria parkrun said:

"iPRO arrived in good time at Leicester Victoria Park last Saturday and brought the sun with them. The inflatables looked great just beyond the Finish and soon all our runners and walkers were happily walking away with a bottle of iPRO. A very successful Event."

Brand Representative Samuel Ridge from iPRO said:

"Thank you to everyone who took part in the Leicester Victoria parkrun on Saturday. We hope you all enjoyed our products and inflatables. A special thanks to all the volunteers for their help and sport building up to this event."

Would you like iPRO to visit your parkrun and provide healthy hydration at the finish line? You can apply for iPRO to join your parkrun here!

Samuel Ridge, Brand Representative at iPRO, comments on the parkrun visits:

“iPRO have thoroughly enjoyed travelling around the UK to parkrun locations to celebrate this momentous occasion. There have been great moments of laughter as the team engaged with local communities. We hope everyone has enjoyed our healthy hydration drinks so far, and we look forward to continuing our tour to more parkrun destinations across the UK”.

What originally started as a meeting of 13 runners for the first parkrun has since transformed into a global phenomenon. parkrun is growing exponentially and has caught the imagination of over 7 million people. 

Find your nearest parkrun event here!