4th July 2022

iPRO Kick Off parkrun Summer Tour at Durlston Country Park

iPRO, a brand leader in flavoured healthy hydration, is planning on making a splash across several parkrun locations. Over the course of the summer, the team will hit the road with their portfolio of healthy hydration drinks, visiting weekly parkrun events up and down the country to hydrate parkrunners as they take to the terrain under the sun.

The campaign will see the team engage with participants to highlight the importance of hydration - particularly during the dry, scorching summer weather when they’re at most risk of dehydration. parkrunners will have a chance to sample the refreshing taste of iPRO Hydrate with four fruity flavours to choose from: Berry Mix, Orange & Pineapple, Citrus Blend, and Mango.

In May, the team visited a handful of events in the lead up to The National Running Show South 2022 where iPRO welcomed parkrun to its stand with parkrun’s official Apricot product collection. The team also visited Lancaster parkrun earlier this year which went down a treat as participants exclaimed how rehydrated they felt after drinking a bottle of iPRO Hydrate.

Offering a healthful blend of essential vitamins, minerals, and electrolytes - drinking just one bottle helps the body absorb and retain fluids for optimal hydration. As the Recommended Drink by parkrun, iPRO Hydrate is sweetened naturally with Stevia and contains zero added sugar, caffeine, artificial colours and flavourings.

Lucy Darrall, iPRO Global Partnerships Manager, says:

“We’re incredibly excited to take our product range on the road and meet parkrunners across the country, giving them a chance to sample our healthy hydration drinks. With summer fast approaching, we must highlight the importance of staying hydrated as they prepare to walk, jog, run and volunteer under the sunshine.”

Durlston Country Park parkrun Organiser, Ross, adds: 

"We were delighted to welcome parkrun partner iPRO on Saturday, they added to the great atmosphere on a brilliant morning. Sam and his colleague Kieran we're absolutely brilliant ambassadors for the brand, their enthusiasm shining through. parkrunners really appreciated the goody bags and I even heard someone who had tried the iPRO drink, say they were going to be ordering some that same day!"

Would you like the iPRO team to visit your parkrun? Follow us on Instagram and send us a DM to apply!