19th September 2022

The iPRO Team's Summer Tour Moves To California Country Park parkrun

iPRO, a brand leader in flavoured healthy hydration, is planning on making a splash across several parkrun locations. Over the course of the summer, the team will hit the road with their portfolio of healthy hydration drinks, visiting weekly parkrun events up and down the country to hydrate parkrunners as they take to the terrain under the sun.

The campaign will see the team engage with participants to highlight the importance of hydration - particularly during the dry, scorching summer weather when they’re at most risk of dehydration. At the finish line, parkrunners will have a chance to sample the refreshing taste of iPRO Hydrate with four fruity flavours to choose from: Berry Mix, Orange & Pineapple, Citrus Blend, and Mango.

In May, the team visited a handful of events in the lead up to The National Running Show South 2022 where iPRO welcomed parkrun to its stand with parkrun’s official Apricot product collection. The team also visited Lancaster parkrun earlier this year which went down a treat as participants exclaimed how rehydrated they felt after drinking a bottle of iPRO Hydrate.

Offering a healthful blend of essential vitamins, minerals, and electrolytes - drinking just one bottle helps the body absorb and retain fluids for optimal hydration. As the Recommended Drink by parkrun, iPRO Hydrate is sweetened naturally with Stevia and contains zero added sugar, caffeine, artificial colours and flavourings.

iPRO's Global Partnerships Manager, Lucy Darrall, who attended California Country parkrun said:

"We had a lovely time at California Country parkrun! It was fantastic to meet so many parkrunners who are looking for a healthy choice of hydration, in particular that it is caffeine free. The course was lovely and the whole team were so welcoming, thank you all for your hospitality!"

Chris Prowse - California Country parkrun Running Director said:

"It was a pleasure to welcome the iPRO team to California Country last Saturday. Glad to see they heeded our advice and brought trollies for the 800m uphill walk to the start!  Everyone appreciated the cold iPRO Hydrate when they finished and enjoyed trying out the different flavours. We particularly appreciated the extra recognition to our fabulous volunteers with the offer of an iPRO drinking bottle for them."

Would you like the iPRO team to visit your parkrun? Follow us on Instagram and send us a DM to apply!