17th August 2023

iPRO Returns to Victorious Festival 2023 For a Second Year as Official Hydration Partner

iPRO are thrilled to announce their return as the Official Hydration Partner for Victorious Festival 2023. Following a successful weekend at Kendal Calling, iPRO will be back on the festival scene to ensure festival-goers stay hydrated and replenished.

Known as the UK’s largest metropolitan festival, Victorious Festival is renowned for its inclusivity and family-friendly atmosphere. iPRO drinks, naturally sweetened with Stevia and free of caffeine, stand as the healthiest beverage choice for the entire family.

From August 25th to 27th, festival attendees can experience the brand’s flagship hydration range, iPRO Hydrate, in a range of fruity flavours: Berry Mix, Orange & Pineapple, Citrus Blend, and Mango. Exclusively available through catering units, those who make a purchase will also have the exciting chance to win two VIP tickets to next year's festival.

On iPRO’s return to the festival, Kelly Jones, Head of Marketing & PR at Victorious Festival commented: "We're thrilled to welcome back iPRO to Victorious. They have a fantastic product range and it's great to be able to give festival-goers a wide choice when it comes to staying hydrated."

Festival fun often comes with late nights and a morning-after hangover. Drinking alcohol, combined with the sweating from dancing, can quickly spell disaster for festival-goers’ hydration levels. Packed with essential minerals, iPRO Hydrate satisfies the body's electrolyte cravings from dehydration, while also providing a daily dose of vitamin C and B vitamins.

With a strong commitment to sustainability,  iPRO Hydrate bottles are made from 30% recycled plastics. In a conscious step towards reducing their impact, they feature attached lids, contributing to a cleaner environment. Festival-goers will be actively encouraged to recycle after drinking, further highlighting iPRO's dedication to a more environmentally-friendly footprint.

Sophie Christy, Global Commercial Director at iPRO, comments: “It’s a pleasure to return to Victorious Festival for the second time. As an active brand in the festival scene, we're thrilled to once again be part of this vibrant event. Festivals bring people together and hydration plays a vital role in enhancing those experiences. Dehydration has been a common concern among summer festival-goers, but our presence at Victorious will ensure more attendees can enjoy the festival spirit without compromising their wellbeing.”

Stay connected with the iPRO team over the festival weekend by following them on Instagram and TikTok!