1st December 2023

Excitement Builds for iPRO Hydrate Launch in Saudi Arabia as iPRO Exhibit at Saudi HORECA in Riyadh

iPRO, a leading name in healthy hydration, enjoyed a successful presence at the Saudi HORECA show, held over three days from Monday 27th - Wednesday 29th November 2023. The event provided a platform for iPRO to showcase its Hydrate range, with the team stationed at Stand G88.

iPRO's participation was marked by engaging meetings, where the company had the opportunity to connect with a diverse audience interested in healthy hydration. Attendees were able to have a firsthand experience tasting iPRO Hydrate’s refreshing recipe and winning prizes on the spinning wheel.

Samuel Ridge, Brand Representative stated:

"Saudi HORECA was an excellent opportunity for us to connect with the vibrant community in not only Saudi Arabia, but other international regions. We are thrilled by the positive reception and the interest in the health benefits of iPRO. This event marks a significant step in our journey to contribute to the well-being of individuals in the Kingdom."

iPRO is a leading brand in healthy hydration across the globe, committed to offering functional drinks that support active and health-conscious individuals. With a focus on the highest quality ingredients, iPRO Hydrate contains no artificial colours or flavours and uses only the finest plant-based sweetener.

Containing 100% of the recommended daily amount of Vitamin C, and added B5, B6, B7 and B12 vitamins, iPRO Hydrate is the perfect choice for those looking to lead a healthier lifestyle.

"iPRO is a great drink for during or after exercise to give you the best performance outcome. It is the perfect drink for hydrating my gym workouts due to the electrolytes and vitamins inside the product. It’s so tasty and low in sugar with zero artificial colours or flavours and my favourite flavour is Mango. " said Ibrahim Rajab a Gym & Fitness Influencer in Saudi Arabia

"I thoroughly enjoyed the HORECA show in Riyadh. It was great to connect with like minded businesses and educate them on our work and the importance of healthy hydration.” said Laura Walker, iPRO Brand Representative.“We had great feedback on our products from visitors across various industries and built fantastic relationships with organisations across the Kingdom who will become part of our journey within the Middle East."

The positive response received at Saudi HORECA 2023 echoes the same fantastic reception the brand received earlier this year at the Sports For All Exhibition and InFlavour Exhibition. This warm welcome in Saudi Arabia further motivates iPRO to continue innovating and promoting the significance of healthy hydration in active lifestyles across the Kingdom.

iPRO Global Commercial Director, Sophie Christy commented "We are very humbled by the warm reception we receive each and every time we travel to Saudi Arabia. To be positioned at the heart of health and wellbeing change in the country, we feel incredibly empowered and fortunate to play our role in the education and delivery of inspiring initiatives across the Kingdom to encourage healthier lifestyles in line with the 2030 Vision - Quality of Life Programme."

iPRO remains committed to providing high-quality, sustainable products which are packaged using 30% recycled plastic and are fully recyclable.

For more information about iPRO and the iPRO Hydrate range, and to stay up to date with iPRO’s launch in Saudi Arabia, visit www.iPROHydrate.com or follow iPRO on Instagram