22nd September 2023

iPRO To Hydrate World Record Attempt for Longest Padel Game

On Monday, September 25th and Tuesday, September 26th, iPRO, the Official Global Hydration Partner of parkrun, is gearing up to provide essential hydration support to athletes and participants in the world record attempt for the longest padel game. This remarkable 36-hour match will take place at the padel court at The Crescent, Tower Suites, London.

This extraordinary sporting event coincides with The Lord Mayor’s City Giving Day, a powerful initiative that unites City companies and their employees in support of worthy causes. The initiative aims not only to set a new world record but also to raise crucial funds for The Lord Mayor’s Appeal’s chosen charities, including National Numeracy, MQ Mental Health, and the Duke of Edinburgh Award.

While the spotlight will be on the thrilling padel match, there will be plenty of other activities taking place off the court for local residents, workers, and visitors. These include coaching sessions, workshops, and health & wellbeing consultations, providing an opportunity for the community to engage in the event and support the charitable causes.

On iPRO’s support of the event, Global Commercial Director at iPRO, Sophie Christy, commented: “iPRO are proud to support this prestigious world record attempt, helping athletes and participants stay hydrated and focused during the marathon match. The event promises to be a remarkable showcase of skill, endurance, and community spirit, with iPRO Hydrate as a vital partner in ensuring everyone involved recover with iPRO’s healthy drinks range.”

Central London Alliance CIC, the Community Interest Company who is leading the initiative stated: “We are delighted that iPRO has come on board to assist our players in staying hydrated and achieving this prestigious award. Through this initiative, in collaboration with our partners, we aim to promote and inspire an active, healthy lifestyle, build community engagement, activate unused spaces and promote a new accessible activity in the City of London, all whilst raising funds for and increasing the profile of charitable causes.”

iPRO, known for its commitment to functional, healthy hydration, will play a vital role in keeping all participants and attendees refreshed and energized throughout the marathon event. With a choice of four refreshing flavors, including Berry Mix, Orange & Pineapple, Mango, and Citrus, iPRO Hydrate offers a natural and responsibly sourced hydration solution enriched with essential vitamins and minerals for rehydration and recovery.

Currently packaged in 30% rPET (recycled PET plastic), the company has ambitious plans to achieve 100% recyclable packaging by 2024. This initiative contributes to a closed-loop recycling system, minimizing the creation of new plastic and reducing plastic waste, aligning perfectly with the event's broader goal of making a positive impact on the community and the environment.

iPRO has firmly established its presence in London through a multifaceted approach that extends beyond just promoting its products. One notable aspect of their engagement with the community is their active involvement with parkrun events across Greater London. iPRO has been a consistent supporter of parkruns in iconic locations such as Clapham Common, Hackney Marshes, Brockwell, and Gladstone Park, underscoring their commitment to promoting healthy lifestyles and encouraging physical activity within the city.

Furthermore, iPRO has demonstrated its dedication to social responsibility by collaborating with charitable organizations like Great Ormond Street Hospital. In addition to their philanthropic efforts, iPRO has solidified its presence in the London sports scene by becoming the Official Hydration Partner of several prominent teams, including Crystal Palace, QPR FC, Millwall FC, London Broncos, and London Pulse. This strategic affiliation not only enhances their brand visibility but also allows them to actively engage with the local sports community through collaborative efforts with these clubs' community trusts, fostering a sense of unity and shared purpose within the city. iPRO's comprehensive approach to engaging with Londoners goes beyond just business, making them a valued contributor to the city's vitality and wellbeing.