10th October 2021
iPRO to Showcase at LACA Main Event & Exhibition 2021
On the 12th and 13th of October, iPRO are set to showcase their iPRO Hydrate - Student Edition range, Sport Edition range, and their recently launched wellness range, iPRO Hydrate, at the LACA Main Event & Exhibition 2021 held in Birmingham.
LACA Main Event & Exhibition is the only national event dedicated 100% to the education market. One of the greatest benefits of visiting LACA this year is the unrivalled networking opportunities it has to offer. Awaiting visitors is the chance to engage in thought-provoking and inspirational seminars delivered by industry leading experts, experience remarkable networking opportunities with suppliers at the School Food Show and mix with colleagues to discuss the issues facing education caterers nationwide.
The beverage category is one of the most anticipated categories at LACA, with the global beverage market expected to surpass $1 trillion by 2022. Innovation in the beverage market has been slow for the education sector, with very few drinks explicitly created with children in mind. Several products in the global beverage category are heavily consumed by children, with Mintel research suggesting eight in ten kids in the UK consume sugar-rich fruit juices and smoothies.
In the last six years, just 5% of new water launches, 6% of juice drinks, and 6% of other beverages were aimed at kids (source: food and drink technology). Slowly, brands are closing the innovation gap by using more nutritional ingredients, which is something iPRO are thrilled to be a part of with their iPRO Hydrate - Student Edition. The school-compliant range contains no added sugar, artificial sweeteners, colours, or flavours. It ensures that suppliers to the education sector are delivering quality products while keeping children’s sugar intake at a healthy level in line with Public Health England guidelines.
iPRO Global Commercial Director, Sophie Christy, says:
“Since the reopening of schools, we’ve noticed heightened demand for our Student Edition range as the education sector takes a more focused approach to the products provided and consumed in schools. It’s great to see them replacing fizzy drinks with more healthier alternatives whilst retaining a selection of sweet-tasting flavours, such as our iPRO Hydrate - Student Edition range.”
Come and meet us at stand P26 to taste our trio of healthy hydration ranges!