14th February 2024

iPRO Makes a Splash in Jeddah at Saudi Horeca, Unveils Hydrate Line for Health-Conscious Consumers

iPRO, the leading global beverage company, marked its debut in Jeddah at the Superdome during the Saudi Horeca event, presenting its flagship product, iPRO Hydrate. The event not only served as a milestone for iPRO but also offered a unique experience by exposing the brand to a different demographic in the bustling city.

The participation at Saudi Horeca in Jeddah was a strategic move for iPRO, allowing the brand to gain valuable insights into the Saudi market and consumer preferences. The feedback received from both end consumers and businesses was overwhelmingly positive, with expressions of interest from various sectors, including modern trade, traditional trade, and HORECA establishments.

Laura Walker, iPRO Brand Representative, expressed her enthusiasm following the event, stating, "Saudi Horeca in Jeddah provided a great opportunity to reconnect with people we met at the show in Riyadh. It gave us an insight into the different markets across Saudi Arabia and opened up new opportunities to explore collaborations with like-minded companies for our product launch."

iPRO Hydrate, the star of the show, distinguishes itself with its commitment to wellbeing. Enriched with essential vitamins, including 100% of the recommended daily amount of Vitamin C, and added B5, B6, B7, and B12, it supports overall health. The beverage includes electrolytes for fast rehydration, is caffeine-free, low in sugar, and free from artificial colours or flavours. Using the highest quality natural plant-based sweetener, stevia, it caters to health-conscious consumers without sacrificing on taste.

The product, featuring four refreshing flavours, is presented in a 100% recyclable bottle and uses 30% recycled plastic (rPET). iPRO Hydrate is poised to fill a crucial gap in the Saudi market in 2024, providing a healthy hydration alternative and actively supporting Vision 2030's initiatives for health and wellbeing across the Kingdom. 

Creating meaningful relationships with organisations that complement iPRO's launch into Saudi Arabia was a key focus. The brand sought collaborations with retail outlets, sports clubs, and food service establishments, paving the way for a strategic entry into the market.

Mohamed Sakr, a visitor at the show, expressed his anticipation for the product's arrival on shelves, stating, "It's great to see a healthy hydration drink entering the market in Saudi Arabia. I can't wait to see it on the shelves in the hypermarkets; my favourite flavour is Berry Mix."

Sophie Christy, iPRO Global Commercial Director, expressed her excitement about iPRO's launch into Saudi Arabia, highlighting the growing demand for healthy hydration in the Middle East. "The response we've received at Saudi Horeca reaffirms the market's enthusiasm for our product. iPRO Hydrate aligns with the demand for healthier beverage options, and we are thrilled to contribute to the Kingdom's health and wellbeing initiatives."

iPRO's participation in Saudi Horeca in Jeddah was a resounding success, laying the foundation for a promising future in the Saudi market. The positive reception from both consumers and businesses, coupled with the brand's commitment to health and sustainability, positions iPRO as a formidable player in the Saudi beverage industry.