24th January 2024

iPRO Hydrate Named Official Healthy Hydration Partner of HSBC Mini & Youth Rugby Festival

iPRO Hydrate, a leading provider of healthy hydration solutions, is proud to announce its partnership with the HSBC Mini & Youth Rugby Festival as the Official Healthy Hydration Partner for the tournament. The Festival is set to take place on Saturday, 27th, and Sunday, 28th January 2024, at The Sevens Stadium in Dubai.

In collaboration with the HSBC Mini & Youth Rugby Festival, iPRO Hydrate will play a vital role in keeping, almost 3,500, young rugby players well-hydrated throughout the weekend. The partnership aims to educate players, parents, and coaches about the importance of safe hydration, providing insights on how to avoid dehydration and its detrimental effects on health and performance.

Lucy Darrall, iPRO's Global Partnerships Manager, expressed her excitement about the collaboration with the HSBC Mini & Youth Rugby Festival, stating, "We are thrilled to be a part of the HSBC Mini & Youth Rugby Tournament and to collaborate with HSBC in promoting healthy hydration. It's a fantastic opportunity for iPRO to contribute to the well-being of the players and to work towards fostering a culture of healthy choices."

The tournament will feature 250 teams across various age groups, showcasing the talent and passion for rugby among the youth.

As part of the initiative, each player participating in the tournament will receive a voucher for two free iPRO Hydrate Pouches, courtesy of HSBC.

In addition to keeping the players hydrated, iPRO and HSBC are jointly working towards promoting sustainability by ensuring the recycling of iPRO Hydrate Pouches consumed during the event.

Rob Riding Chairman of Dubai Exiles, the principle host of the HSBC Mini and Youth tournament commented on the partnership: "I have been dealing with iPRO for two years now, and have found their approach to be nothing but professional. Their staff are very knowledgeable, and always willing to provide education about hydration, and go the extra mile, not just sell their product. As Chairman of Dubai Exiles, the principle host of the HSBC Mini and Youth tournament, I am proud to be associated with their brand. I am also delighted that HSBC saw the value in their product and decided to partner with iPRO as their premium hydration partner for this event."

The fully recyclable, iPRO Hydrate Pouch, recently launched in schools across Dubai, comes in three delicious flavours, contains no added sugar, and is made from natural ingredients. It has been approved as a healthy product by the Government of Dubai, Dubai Municipality, and Dubai Health Authority for sale in schools.

In alignment with their commitment to promoting healthy choices, the iPRO team has visited schools to sample the iPRO Hydrate Pouch, educate students about healthy hydration practices, and provide them with the opportunity to win exciting prizes.

The partnership between iPRO and the HSBC Mini & Youth Rugby Festival underscores their shared commitment to the well-being of the community and the promotion of healthy and sustainable practices. As rugby enthusiasts gather at The Dubai Sevens Stadium, iPRO Hydrate is set to make a lasting impact on the tournament, fostering a culture of healthy hydration and sustainable living.