23rd October 2020

Watford Football Club and iPRO Announce New Partnership

Watford Football Club and iPRO are delighted to today announce a new partnership, which will see the healthy hydration provider become the Official Hydration Drink and Wellness Partner of the Club until 2023.

iPRO Hydrate is an Informed Sport Approved product and is fast becoming the leading wellness drink for health, fitness and sporting communities worldwide. The iPRO Hydrate premium range of drinks contain zero artificial colours or flavours, are Halal certified and suitable for vegans, as well as containing added vitamins and electrolytes to rehydrate and aid recovery.

With player nutrition and wellness of utmost importance in the modern game, Watford have chosen to work with iPRO to ensure the players consume a low sugar, healthy drink which will support their demanding training and match-day routines.

Lee Stafford, Sports Scientist for Watford FC, mentioned:

“We are delighted to partner with a market-leading hydration drinks company such as iPRO. Keeping the players hydrated whilst maintaining energy is essential for high performance.”

After a strong start to the Championship campaign, the Hornets are looking to keep building on their current position of 3rd under Manager Vladimir Ivić, and as and such the iPRO team are thrilled to welcome Watford FC and are looking forward to supporting all representative teams exclusively over the coming seasons.

“We are extremely pleased to have partnered with Watford FC as the club’s Official Hydration Drink and Wellness Partner”, said Sophie Christy, iPRO Commercial Director.

“After receiving fantastic feedback about the products, we are proud to be supplying the players with a premium hydration drink in order to support the players demanding Championship schedule. We wish the Club all the success on and off the pitch for the 2020-21 season and beyond!”

iPRO has worked hard to intensify it’s sustainability commitment to ensure that all product packaging is fully recyclable within the UK's current recycling infrastructure. iPRO recognise how sustainable packaging plays an integral role in communicating our brand values to it’s customers and to mitigate it’s impact on the environment. With a committed long-term focus on sustainability, all iPRO Hydrate packaging is 100% recyclable, with ambitions to reach 75% recycled materials by 2021.

Watch Watford FC take on AFC Bournemouth this Saturday 24th October, as the 12:30pm kick off is shown live on Sky Sports Football!