Rotherham
12th July 2024
Rotherham United Celebrate 10 Years with iPRO Hydrate with 3 Year Extension
Rotherham United are delighted to be celebrating a decade in partnership with long-term Official Hydration Partner iPRO after agreeing a three year deal to extend the agreement beyond the 10-year mark.
This marks another significant summer commercial deal completed by the club, with the globally recognised health and wellbeing drinks brand continuing an association which began all the way back in 2014.
The deal ensures that the Millers will continue to benefit from optimal hydration for our first team players, who will be supplied with iPRO Hydrate throughout their 2024/25 Sky Bet League One campaign. This advanced hydration is formulated with essential electrolytes and vitamins, which are crucial for player rehydration and recovery.
In addition to on-field hydration, iPRO and Rotherham United will collaborate on engaging social media campaigns, connecting with fans. These campaigns aim to enhance fan experience and bring further visibility of the partnership to Millers fans.
Lucy Darrall, Global Partnerships Manager at iPRO, expressed her enthusiasm for the extended partnership.
"We are incredibly proud to continue hydrating the Millers as our longest-standing partner,” she told www.themillers.co.uk.
"It has been fantastic to work with the whole team at Rotherham United over the years.
“Our collaboration has grown stronger each season, and we look forward to supporting the club with our premium healthy hydration for the next three years."
Rotherham United Commercial Director Steve Coakley echoed these sentiments and looked ahead to what he believes will be an exciting future.
“I’m absolutely thrilled to have the opportunity to continue what has been a highly successful partnership between ourselves and iPRO for another three years.
“Having started our association all the way back in 2014, it makes us all extremely proud to have seen iPRO grow into one of the world’s leading names in their field and I’m incredibly excited for what the future holds.
“Their products have been crucial to the football club’s success on the pitch over the last decade and I’m sure that they will continue to play a big role going forwards.
“I’ve said before that for a partnership of this magnitude to work, the products have to be of a high standard and iPRO certainly deliver that.”
As part of iPRO’s commitment to communities, they also serve as the Global Hydration Partner of parkrun, a testament to their dedication to promoting health and wellness worldwide.
Fans can purchase iPRO Hydrate from shop.parkrun.com and rehydrate like the first team players!