11th September 2020

League 1 Champions Coventry City Announce New Partnership with iPRO Hydrate

iPRO have agreed a deal to become the Sky Blues’ Official Hydration Partner for the next three years.

Low in sugar and containing 100% of your daily Vitamin C, Coventry City players are excited to experience the many benefits that iPRO Hydrate provides, as the healthy hydration drinks promote peak performance during training and match days.

iPRO Hydrate is naturally sweetened with Stevia, enabling footballers to reach superior hydration levels, without consuming any added colours, flavours or calorific value for optimal wellbeing on and off the pitch.

At an exciting time for the club following promotion to the Championship, iPRO are delighted to provide product support for both the First Team and Under 23 players for the next three seasons, meaning a bright future lays ahead for both the club and it’s partners.

iPRO Hydrate is an excellent choice for all consumers, particularly those who have health and wellness at the forefront of their mind. iPRO Hydrate is available in four delicious flavours - Orange & Pineapple, Citrus Blend, Berry Mix and Mango Flavour, all of which are suitable for vegans and vegetarians. FIND OUT MORE HERE: iPRO Hydrate Products

The partnership will also place a key focus on sustainability, as iPRO intensifies it’s commitment to ensuring all product packaging is fully recyclable within the UK's current recycling infrastructure. iPRO recognises how sustainable packaging plays an integral role in communicating important brand values to all customers and to mitigate any impact on the environment. 

As iPRO continues to develop it’s product packaging along side waste management and recycling organisations nationally, the main focus is to ensure that each bottle has the optimum chance of being recycled back into plastic bottles providing closed loop bottle-to-bottle recycling.

Tynan Scope, Head of Commercial at Coventry City, said:

“We are very pleased to announce our new partnership with iPRO, who will be supporting our first-team and Under 23’s players for the next three years as our Official Hydration Partner.

“We’re also delighted with the environmentally friendly approach of iPRO too, joining Hummel and also Jingltree as examples of Club Partners who we work with that have taken big steps toward becoming more sustainable and environmentally focused in their areas of expertise.”

iPRO Commercial Manager, Lucy Darrall, mentioned:

"We are delighted to be chosen to partner with the 2019/20 League One winners and support them as they start their season in the Championship! Hydration is a key part of athlete preparation and recovery and iPRO is able to support athletes in this area without players consuming unnecessary sugar and chemicals. We are looking forward to working with the Club to not only support their players in the First Team but also the U23’s and wish both teams the best of luck in the 2020/21 season."

Great anticipation has surrounded the restart of the Championship, and as such fans are eagerly awaiting Coventry City’s next fixture in which they visit Bristol City this Saturday.