Healthy Hydration

AFC Bournemouth

PARTNERS / Football / AFC Bournemouth

24th February 2023

Roundup: iPRO Supports Cherries Kickstart with Vitality in collaboration with AFC Bournemouth and parkrun

iPRO are pleased to have supported Cherries Kickstart with Vitality, a five-week health and wellbeing programme led by AFC Bournemouth and their Official Wellness Partner, Vitality.

The free wellbeing programme, which started on January 12th, ran every Thursday from 6.30pm at Vitality Stadium, with the final session taking place on February 9th. Each week had a different theme, prizes were awarded to those who attended and Vitality rewards were given out.

AFC Bournemouth and Vitality have enjoyed a hugely successful partnership over the years, benefiting supporters and the wider community. The innovative health and life insurance company is the headline partner of the club’s Community Sports Trust, which delivers sessions to children and adults across sites in Dorset.

Cherries Kickstart with Vitality was a comprehensive program that covered an array of topics, ranging from establishing healthy habits to performance nutrition, musculoskeletal health, and cardiovascular fitness. To support these sessions, iPRO provided a hydration station where participants could replenish themselves with a bottle of iPRO Hydrate.

Steve Cuss, Head of AFC Bournemouth Community Sports Trust, commented:

“We are very grateful for the weekly support of iPRO at the Cherries Kickstart programme, providing hydration advice along with drinks to all the participants”.

Sophie Christy, iPRO's Global Commercial Director, also said:

“We were delighted to be a part of Cherries Kickstart with Vitality, where we provided much-needed hydration support. Our commitment to promoting healthier choices remains unwavering, and we’re dedicated to supporting AFC Bournemouth and the wider sports community with our healthy drinks and educational resources.”

The initiative came to a close on February 11th, with Bournemouth parkrun being the final event. At the Kings Park Athletic Stadium, the iPRO team offered refreshing beverages to participants, with their iconic inflatable bottle making it easy for attendees to spot them.

But it doesn’t end there. Cherries fans can look forward to purchasing their very own bottle of iPRO at Vitality Stadium on match days in the near future. This will provide the perfect opportunity for fans of all ages to keep hydrated and refreshed while cheering on the team.

Adding to the excitement, the iPRO team will also be present at fan zones during upcoming home games, giving a chance for visitors to sample the delicious drinks range and interact with the team before kick-off!

iPRO remains committed to supporting AFC Bournemouth, and this commitment extends to the Community Trust through the AFC Bournemouth’s Healthy Lifestyles Project. Over the coming months, iPRO will visit schools and universities to offer workshops and other educational resources to promote healthy living and lifestyle choices.

So, keep an eye out for iPRO's upcoming visits to learn more about how you can make healthier choices.