7th June 2017
British Basketball, Basketball Scotland and Basketball Wales Announce Partnership with Sports Hydration Experts iPro Sport
In a first of its kind commercial relationship for basketball in Britain, three of the sports National Governing Bodies have pooled their efforts and secured a new hydration and sports drink partnership with iPro Sport.
British Basketball, Basketball Scotland and Basketball Wales have come together to team up with one of the most innovative suppliers of hydration products to help improve athlete and team performance.
iPro Sport has been chosen as the Preferred Hydration Drinks Partner to all three basketball organisations and their elite players.
The partnership will be underpinned by product support, gifting of equipment and resources together with hydration and nutritional messaging targeted at grassroots development through to podium competition within each of the three partnering basketball communities in the UK.
British Basketball Chief Executive, Lisa Wainwright, commented;
“We are delighted to welcome iPro Sport to our family of commercial partners. They are such an innovative company, who have sport and athletes at the heart of what they do. It is a ground-breaking relationship for basketball, as it’s the first time the BBF along with multiple Home Country Associations have pooled our efforts and commercial properties. It is a tangible example of the closer working relationship across basketball in Britain, being driven by our Transforming Basketball in Britain strategy.”
Already the preferred hydration drink of countless professional clubs, sporting organisations and international athletes, club nutritionists and sports performance coaches from across the globe are offering testimony to iPro Sport's ability to deliver great hydration and aid recovery. iPro Sport stands out from its competitors with its naturally sweetened hydrating isotonic drink that contains absolutely no artificial flavours, colours or sweeteners.
Sophie Christy, Commercial Director at iPro Sport said;
“We feel that this collaborative partnership agreement with British Basketball, Basketball Scotland and Basketball Wales really demonstrates the commercial growth of the sport in the UK. We look forward to playing our role in the future development of the sport and further cementing our long term commitment to Basketball worldwide.”
Barry Lang, Head of Basketball at Basketball Scotland added;
“Basketball Scotland are delighted to welcome iPro Sport as a key partner for SBC Finals events and Scotland National Teams for the next four years. This four year partnership will provide Scotland’s top athletes with the hydration they require during competition and we are excited about the opportunity to work with iPro Sport who already have an excellent reputation within the sports hydration industry across the UK.”
Gavin Williams, CEO of Basketball Wales added;
"Basketball Wales are pleased to announce iPro Sport as a new commercial partner and the preferred Hydration drink for all our National Team athletes. Basketball Wales looks forward to working with iPro Sport for the next four years which will benefit our athletes at all our major annual events and national team training sessions."