19th January 2024

iPRO Hydrate's 'Made for Education' Campaign Sets New Standards for Student Wellness in Dubai

iPRO Hydrate, a leading player in the beverage industry, is making waves with its revolutionary 'Made for Education' campaign in Dubai. Aimed at transforming the nutritional landscape for students, the campaign introduces a lunchbox-friendly product designed to meet the highest standards of nutrition while prioritising sustainability.

The centrepiece of this initiative is iPRO Hydrate's new beverage, the iPRO Hydrate 250ml Pouch—an irresistibly delicious and nutritious option packaged in fully recyclable materials. Crafted with natural ingredients, the product contains no added sugar or preservatives, making it an ideal choice for students' daily hydration needs. Additionally, its low-calorie and low-sugar composition ensures exemption from the sugar tax in the UAE.

Available in three tantalising flavours—Orange and Mango Twist, Berry Mix, and Tropical Burst—the beverage offers a diverse range for students to choose from, encouraging healthier beverage choices from an early age.

This groundbreaking product has garnered approval from prominent authorities, including the Government of Dubai, Dubai Municipality, and the Dubai Health Authority, attesting to its compliance with the highest standards set for student nutrition.

As part of the campaign, the iPRO team is actively engaging with schools through various initiatives. They are conducting lunchtime sampling sessions to introduce students to the delightful flavours and nutritional benefits. Hydration education sessions aim to instil good hydration habits, while participation in after-school activities and sports day hydration stations underscore iPRO Hydrate's commitment to overall well-being.

Sophie Christy, iPRO's Global Commercial Director, expressed her excitement about the campaign's success and future prospects, stating, "Our 'Made for Education' campaign has received an overwhelmingly positive response from schools and students alike. As we enter warmer months throughout the academic year, we are eager to continue working with more schools, fostering a culture of health and wellbeing."

iPRO Hydrate invites catering teams and sports departments from schools to reach out and join the initiative.

In her statement, Sophie Christy emphasised, "We encourage schools to get in touch with us by emailing [email protected] to explore how iPRO Hydrate can contribute to the health and vitality of their students."

As iPRO Hydrate's "Made for Education" campaign gains momentum, it stands as a beacon for a holistic approach to student wellness, blending taste, nutrition, and sustainability for a brighter and healthier future.

If you’d like the iPRO team to visit your school for a lunchtime sampling or to hydrate a sports event, get in touch with the team on social media or by emailing [email protected]