18th May 2017

Loughborough University Athletics Meet

Loughborough Sport is delighted to confirm that iPro Sport has been chosen as the Preferred Hydration Drink for all athletes competing in the 2017 Loughborough International Athletics (LIA) meet.

Taking place on the Sunday 21st May, the event will see Loughborough University take on England, Scotland, Wales and GB & NI Juniors, in what is always a thrilling competition.

With the likes of Jessica Ennis-Hill, Greg Rutherford and Adam Gemili having contested the fixture in the past, the event has true international flavour.

This year London 2012 and Rio 2016 Paralympic 100m champion Jonnie Peacock will line up in the 100m as he kick starts his preparations for the London 2017 World Championships, which take place on the Queen Elizabeth Olympic Park this July and August.

iPro Sport is globally renowned as the only isotonic drink of its kind being naturally sweetened with Stevia, Halal Approved, Informed Sport Certified, trusted by the Military and containing absolutely NO artificial colours, flavours or sweeteners.

With added electrolytes and vitamins such as B6, B12 and C, which form part of the recommended nutritional intake, iPro Sport has been received with great enthusiasm amongst professional athletes and sports clubs both nationally and internationally.

Loughborough Sport is excited to be partnering up with iPro Sport for such a prestigious event. Performance Sport Director, Richard Wheater was keen to express the importance of such relationships;

“I am both delighted and excited by this latest venture with iPro Sport. Here at Loughborough Sport we are always keen to explore new opportunities to benefit both our athlete’s performance and experience at events such as LIA, so to team up with such a renowned company is definitely a positive step for us.”

Sophie Christy, Commercial Director for iPro Sport, said:

“We are delighted to have been chosen as the Preferred Hydration Drink of the 2017 Loughborough International Athletics event and to be teaming up with Loughborough Sport. We have developed a product which directly serves the rehydration needs of the country's best athletes to ensure that they are able to perform to their very best and through this partnership we will continue to demonstrate our long term commitment to elite sport.”