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News Industry Why We Should Embrace Healthy Drinking


Industry

25th November 2021

Why We Should Embrace Healthy Drinking

More of us are growing increasingly conscious about the ingredients going into our favourite drinks. And we're paying close attention to how these drinks are, or more importantly, aren’t benefiting our health. High sugar content; unregulated amounts of caffeine; artificial ingredients. These are just a few concerns to name. By making more mindful choices, we can all embrace healthy drinking.

Swapping Sugar for Nutrients

Drinks formulated with nutrients rather than sugar has a major influence on our physical health. Replacing a sugary drink with a nutrient-rich alternative is beneficial for weight management, increasing our energy, improving our sleep, and preventing future chronic diseases. A research study conducted by FMCG Gurus in 2021 discovered 76% of us plan to drink more healthily over the next 12 months. And 60% of us wants to reduce our sugar intake (source: Food & Beverage Insider). Although we were conscious about our health before the pandemic, it has undoubtedly influenced our perspective on a healthy diet as we strive to look after our wellbeing.

Nourishing Mental Health

Drinks enriched with vitamins work wonders for boosting our mental health. It’s virtually impossible to separate our mind from our body - the two are intrinsically linked. When we neglect one side, the other side suffers. Drinks charged with B vitamins are the best source of nutrients for our mental health – particularly vitamin B6 and B7. Vitamin B6 helps to regulate emotional wellbeing by creating chemical messengers in the brain called dopamine and serotonin. A lack of vitamin B7 (otherwise known as Biotin) can cause fatigue and fluctuating mood swings. Healthy living encompasses our emotional health, too. Fuelling our body with healthy ingredients and essential nutrients has a chemical effect on our brains, which raises our self-esteem. When we’re equipped with the ability to manage our mood and healthily process our emotions, it influences how we connect with others.

Sipping on Goodness

Water is one of the smartest drinks. It’s abundant, refreshing, and replenishes the body with fluids lost to daily breathing and sweat. However, water alone cannot give a boost of nutrition like specially-made hydration drinks can. iPRO Hydrate, for instance, is a hydration drink made from natural spring water and fortified with a nutritious blend of vitamins, minerals and electrolytes. Fruit juice and fizzy drinks can likewise offer minimal hydration. But the hefty dose of unnecessary calories, sugar and caffeine gives the body a hard time regulating them. iPRO Hydrate is caffeine-free and naturally sweetened with Stevia plant extract – a calorie-free alternative to sweeteners commonly contained in sugary soft drinks. iPRO Hydrate comes in four thirst-quenching flavours: Berry Mix, Orange & Pineapple, Citrus, and Mango.

Embrace healthy drinking with the iPRO range. Visit iPRO.Direct to explore their range of fruity flavours with FREE doorstep delivery.