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News Industry The Grassroots Post and iPRO Announce 2021 Partnership


Industry

1st July 2021

The Grassroots Post and iPRO Announce 2021 Partnership

The Grassroots Post has announced a long-term partnership with iPRO that will see them become the exclusive hydration partner of the print and online publication that champions the very best of grassroots football.

iPRO Hydrate - Sport Edition is the leading hydration drink currently used by established sports organisations and athletes worldwide. It’s the gold standard in hydration due to its nutritional blend of Daily Vitamin C, essential B Vitamins, and added electrolytes.

iPRO is a company committed to educating teams on the importance of healthy hydration. This exciting partnership will see iPRO support the grassroots football community even further through informative content and golden opportunities to get involved with the brand.

iPRO Global Partnerships Manager, Lucy Darrall, said:

"iPRO is committed to supporting the development of grassroots sport in the UK, particularly football, and the partnership with The Grassroots Post is a great opportunity to do so. The Grassroots Post offers high-quality content relevant and relatable to the audience, and we are excited to work with the team to engage readers with educational content and give back to the grassroots football community. Keep your eyes peeled for more coming soon, including some fantastic opportunities to earn cash for your club, plus exciting competitions!"

The partnership will see iPRO feature in The Grassroots Post while also working closely with stockists, venues, and partners to provide grassroots clubs, players, managers, and volunteers with support, advice, and a means of creating new revenue streams at such a crucial time for grassroots football.

Editor of The Grassroots Post, Mike Backler, said:

“We’ve always said that we would only work with partners that truly care about, and enhance the grassroots game and experience. iPRO is committed to supporting clubs in the health and hydration of their players but also in sustainability. Whether it would be environmentally or in the financial health of grassroots clubs. They’re a perfect partner for us that share our values and passion for grassroots, and we’re delighted to be working together over the rest of 2021.”