Over the weekend, iPRO attended the National Running Show in partnership with parkrun at the NEC Birmingham as Official Hydration Partner and VIP Sponsor.

It proved to be one of the busiest iPRO has ever attended, with long lines forming at its booth co-shared with parkrun. The crowds were engaged and enthusiastic as they had the chance to spin the 'Wheel of Fortune' and sample the brand’s healthy hydration drinks.

The refreshing taste of iPRO was a hit with those who sampled it.

Izzy Holder, CEO of Fittle, said, "The Mango flavour is a delicious drink and exactly what I need to keep me hydrated over a busy, communitive weekend."

Saz at Pose Promotions, also said, "The Berry Mix flavour is amazing. I will definitely be purchasing online for when I go to the gym."

Over in the VIP area, guests were seen indulging in iPRO's chilled range of drinks to quench their thirst during breaks. The renowned iPRO Hydrate inflatable bottle was also present next to the Inspiration Stage, where Iwan Thomas MBE, Colin Jackson CBE, Steph Davis, and more shared their past experiences and open debates with the audience.

With a large sustainability focus over the show including the reduction of carpet and more recycling bins around the venue, this was the perfect opportunity for iPRO to showcase their brand-new packaging. The flagship iPRO Hydrate range now includes 30% recycled plastic and features a new white tethered sports cap for easier recycling. Furthermore, the school compliant range, iPRO Student, bottles are now made from 100% recycled plastic, and are now packaged in cardboard boxes, removing the previous plastic wrapping.

Shaun Scanlon, Head of Retail at parkrun, commented: "A big thank you to iPRO for allowing parkrun to be present on their stand, we had great success with everyone over the weekend and that wouldn't have been possible without our hydration partner.”

Samuel Ridge, Brand Representative at iPRO, also commented: "What a fantastic weekend at the National Running Show 2023! It was great to interact with all the attendees and share our full range of healthy hydration drinks. We hope you all enjoyed our products and had a chance to win a prize on our Wheel of Fortune."