11th October 2021
iPRO Returns as Official Hydration Partner to the Great Ormond Street Hospital Children’s Charity Velodrome Challenge 2021
iPRO are delighted to return as Official Hydration Partner to the Great Ormond Street Hospital Children’s Charity (GOSH Charity) Velodrome Challenge 2021. After successfully supporting the event in 2019, iPRO are back again to keep cycling participants optimally hydrated with the iPRO Hydrate – Sport Edition range.
Every day, more than 600 children and young people from across the UK arrive at Great Ormond Street Hospital (GOSH). Every day, doctors and nurses battle the most complex illnesses, and the brightest minds come together to achieve pioneering medical breakthroughs. Hence on Thursday the 14th of October, a group of cycling enthusiasts and Olympic cycling legends will come together to compete in the third high-adrenaline Velodrome Challenge event in aid of GOSH Charity.
This year, cycling participants will learn to compete in the team sprint, improving their cycling knowledge and all-around performance. Upon arrival, they will receive a bottle of pre-event hydration and a reusable iPRO Hydrate water bottle to promote the company’s sustainability promise. The iPRO team will be on hand after the challenge to pass around bottles of iPRO Hydrate – Sport Edition. Guests will then be invited to a delicious three-course dinner with entertainment and fundraising, all in aid of GOSH Charity.
Following the COVID-19 pandemic, thousands of charity fundraising events were cancelled or postponed, including GOSH Charity’s Velodrome Challenge. The Velodrome Challenge hopes to raise money this year towards supporting children's cancer treatment at GOSH. Funds raised will help treat more patients and find more answers for children with the most difficult-to-treat cancers, keeping GOSH at the forefront of children’s cancer care.
Matthew Maginn, Head of Special Events at GOSH Charity, said:
“We’re excited to welcome back the Velodrome Challenge this year, made possible by our fantastic supporters and sponsors. We’re so grateful to iPRO for being our drinks sponsor for this year’s event, keeping our attendees and cyclists hydrated as they race round the former Olympic track at LeeValley VeloPark!
Staying well hydrated on a bike ride is essential to performance. Available to purchase directly from iPRO.Direct, the iPRO Hydrate – Sport Edition range is the go-to hydration drink for cyclists across the nation and the preferred hydration partner for several pro cycling teams. iPRO Hydrate – Sport Edition comes in four deliciously thirst-quenching flavours: Berry Mix, Orange & Pineapple, Citrus Blend, and Mango. These refreshing hydration drinks contain zero added sugar, and they’re free from artificial sweeteners, colours, or flavours. Moreover, they contain 100% of your daily Vitamin C and an essential blend of B vitamins to support energy production and other significant metabolic functions.
iPRO Global Partnerships Manager, Lucy Darrall, added to the announcement:
“We’re thrilled to once again team up with Great Ormond Street Hospital Children’s Charity and provide event participants with the hydration they need to keep fuelled throughout the high-adrenaline challenge. To support this remarkable event for the second time running is an absolute privilege for us at iPRO”.
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