iPRO, the global leader in healthy hydration beverages, is proud to announce its official launch into Saudi Arabia in partnership with Al Rabie, one of the Kingdom’s most trusted and respected beverage companies. 

This exciting collaboration signifies a new era in health-conscious hydration, bringing iPRO Hydrate’s innovative offerings to consumers across Saudi Arabia.

Over the past two years, iPRO has been building its presence in the region by participating in prestigious exhibitions such as the Saudi Sports for All Federation Expo, Saudi HORECA, and InFlavour Expo. These events showcased iPRO’s commitment to health, wellness, and sustainability, while providing a platform to connect with key stakeholders in Saudi Arabia’s thriving sports and health industries.

iPRO’s entry into the Saudi market is powered by a strategic distribution partnership reaching over 21,000 sales points via Al Rabie, a household name known for its extensive reach and reputation for quality in the Kingdom’s beverage industry.

iPRO Hydrate bottles will feature the Al Rabie logo, a testament to the trust and endorsement from this leading brand. Al Rabie’s unparalleled market knowledge and distribution network will ensure iPRO products are readily accessible to consumers across Saudi Arabia.

Amac Kansu, Chief Strategy Officer at Al Rabie, expressed enthusiasm about the partnership: “At Al Rabie, we are committed to bringing high-quality, innovative beverage solutions to consumers in Saudi Arabia. Our collaboration with iPRO marks an exciting step in providing naturally hydrating, health-conscious options that align with the Kingdom’s growing focus on wellness and active lifestyles. With Al Rabie’s extensive market reach and deep consumer trust, we are confident that iPRO Hydrate will become a staple for hydration across the Kingdom.”

iPRO Hydrate stands out with its unique formulation designed to promote optimal health and hydration. Key benefits include:

• Natural Ingredients: Made with natural sweeteners, flavours, and colours.

• Vitamin Boost: Enriched with added Vitamin C and B vitamins.

• Enhanced Hydration: Formulated with added electrolytes to hydrate four times faster than water.

• Caffeine-Free: No caffeine or stimulants 

• Halal Certified: Trusted by health organisations and nutritionists.

• Suitable for All Ages: A versatile product for every member of the family.

• Sustainable Packaging: The packaging contains 30% recycled plastic and is fully recyclable

The launch in Saudi Arabia is a key milestone in iPRO’s aggressive global expansion strategy, which has already seen remarkable success in territories such as the UAE. With the Kingdom’s growing focus on health and wellness, iPRO is well-positioned to cater to the needs of an increasingly health-conscious population.

Sophie Christy, Global Brand Director at iPRO, shared her excitement about this new chapter: “Saudi Arabia represents a dynamic and forward-thinking market that aligns perfectly with iPRO’s values of health, wellness, and sustainability, working towards Vision 2030. Partnering with Al Rabie, a trusted and respected name in the region, is an incredible opportunity for us. Their deep market expertise and shared commitment to quality make them a valued partner on this journey. Together, we look forward to bringing our healthy hydration to the Kingdom and making a meaningful impact on the lives of consumers”

 iPRO’s strategic plans for the Saudi market include:

• Mass Market Retail Launches: Ensuring widespread availability of iPRO products.

• Professional Sports Partnerships: Collaborating with leading sports teams and federations.

• Event Sponsorships: Engaging with key events to promote active lifestyles.

• Health and Wellness Collaborations: Partnering with health experts and influencers to raise awareness about the benefits of iPRO Hydrate.

With these initiatives, iPRO aims to become the go-to hydration brand in Saudi Arabia, inspiring healthier choices and active lifestyles.

“Made for people that care”