iPRO Hydrate’s Global Brand Director, Sophie Christy, was invited to attend the prestigious GREAT Futures Initiative Conference held in Riyadh, Saudi Arabia this week from 14th-15th May, 2024. This invitation marks a significant milestone for iPRO Hydrate as it underscores the brand's commitment to expansion into Saudi Arabia and recognition in the industry.

The GREAT Futures Initiative Conference, hosted at the King Abdullah Financial District (KAFD) Conference Centre, brought together esteemed speakers and industry leaders from various sectors to discuss innovative strategies for shaping the future of commerce, sustainability, and consumer engagement in the Middle East. Among the distinguished speakers were government officials, business tycoons, and visionaries, each offering unique insights and perspectives on the conference's central themes.

Sophie Christy, representing iPRO Hydrate, expressed her gratitude for the invitation commenting “It was a privilege and honour to attend the GREAT Futures event this week on behalf of iPRO and network with colleagues in the industry ahead of our launch into Saudi Arabia. The event has exceeded anything I could have predicted and I particularly enjoyed the closing gala on Wednesday. This marks an exciting chapter in our shared journey towards success, and highlights the passion and drive within iPRO as we look forward to continuing to build on the partnerships across the Kingdom this year.” 

Furthermore, iPRO Hydrate is excited to announce its participation in the upcoming Saudi Food Show, scheduled to take place from May 21st to May 23rd, 2024, at the Riyadh Front Exhibition and Conference Center. As part of its expansion into the Saudi Arabian market, iPRO Hydrate will be showcasing its premium hydration products and engaging with industry stakeholders and consumers alike.

The launch into Saudi Arabia marks an exciting chapter in iPRO Hydrate's journey, with plans for retail distribution and market penetration set for the summer months. The brand is committed to delivering high-quality hydration solutions and fostering a culture of wellness and vitality in the Kingdom.