iPRO Hydrate, the healthy hydration brand renowned for its premium electrolyte and vitamin drinks, is proud to announce its latest retail partnership with ZOOM, UAE’s leading home-grown convenience store chain. Selected ZOOM stores across Dubai are now stocking iPRO Hydrate, providing a healthy hydration choice for drivers and commuters on the move.

iPRO Hydrate is formulated with a scientifically backed blend of electrolytes and essential vitamins including B2, B3, B5, B6, B7, B12 and 100% of the recommended daily intake of Vitamin C. Unlike traditional rehydration beverages, iPRO contains no artificial colours or flavours and is naturally sweetened with Stevia, making it a healthier, great-tasting alternative.

Lucy Darrall, iPRO’s Country Director – United Arab Emirates, shared her excitement about the launch: "We’re thrilled to be partnering with ZOOM to make iPRO Hydrate available in convenient locations for everyday consumers. With the summer heat in full force, there’s never been a better time to provide people with an accessible, healthy hydration option. This partnership is a significant milestone in our mission to grow iPRO across the UAE."

Abdulla Hassan, Category Manager, ZOOM Convenience Store, added: "We’re excited to bring iPRO Hydrate to ZOOM C-Store, offering our customers a premium hydration option that supports active and health-conscious lifestyles. This addition reflects our ongoing commitment to providing high-quality, in-demand products across our locations."

iPRO Hydrate has seen rapid growth in the UAE over the past year, expanding across key sectors including hospitality (HoReCa), education, sport, and fitness, to name a few. The brand’s commitment to supporting healthy lifestyles aligns strongly with the UAE’s national health goals.

To further amplify the launch, iPRO is collaborating with a network of Dubai-based influencers to promote the availability of iPRO Hydrate in ZOOM stores. Through engaging digital content and in-person activations, the brand aims to raise awareness around the importance of hydration and how iPRO is leading the way in functional wellness drinks. For more information about iPRO Hydrate and where to find it, check out @iPROHydrateUAE on Instagram.