Healthy Hydration

News


News Industry iPRO Honoured to Receive Invite to Prestigious UK Retail Tour, Showcasing Hydration Excellence Taking Place in Belgium and The Netherlands


Industry

12th January 2025

iPRO Honoured to Receive Invite to Prestigious UK Retail Tour, Showcasing Hydration Excellence Taking Place in Belgium and The Netherlands

iPRO is delighted to announce its participation in the UK Retail Tour, taking place from Tuesday 14th to Thursday 16th January 2025. 

Invited by the UK Department for Business and Trade, this prestigious event underscores iPRO’s growing influence in the food and drink sector. 

The tour will bring together 30 leading UK brands to explore export opportunities in Benelux, two key markets within Europe.

As a leading health and wellness beverage, iPRO offers a range of advanced hydration drinks that combine exceptional taste with functional benefits. The healthy electrolyte and vitamin beverages, boast natural and sustainable ingredients to meet growing consumer demands for healthy, functional beverages. iPRO’s trusted ingredients has been instrumental in its expansion into international markets.

iPRO is proud to be the Global Hydration Partner of ‘parkrun’, a movement that inspires millions worldwide to stay active and connected. With over 8 millionregistered participants globally, ‘parkrun’ hosts free weekly events, encouraging people of all ages and fitness levels to enjoy running, walking, and volunteering. As a trusted partner, iPRO supports ‘parkrun’s’ mission with healthy hydration that fuel community well-being and active lifestyles.

Exploring New Frontiers in Belgium and the Netherlands

The UK Retail Tour will provide iPRO with the chance to:

• Gain invaluable insights into the food and drink market in Belgium and the Netherlands from seasoned trade advisors.

• Connect with industry leaders and stakeholders to better understand market dynamics and consumer preferences.

• Showcase the iPRO Hydrate range at the ‘So British’ reception, held at the British Embassy in Brussels.

• Participate in Horecava 2025 in Amsterdam, the Netherlands’ premier hospitality industry event, offering key opportunities to explore partnerships and growth avenues.

Sophie Christy, Global Brand Director at iPRO who is attending commented: "We are thrilled to join the UK Retail Tour this week, an incredible opportunity to showcase iPRO’s commitment to innovation and sustainability in the food and drink sector. Collaborating with 30 leading UK brands and exploring export opportunities in Belgium and the Netherlands aligns perfectly with our vision for global growth. A huge thanks to the UK Department for Business and Trade for organising, and inviting iPRO to, this inspiring event."

The food and drink sector in Belgium and the Netherlands represents a significant growth opportunity for UK brands. With a combined market value exceeding £1.6 billion, these countries’ cultural and geographical proximity to the UK make them ideal for iPRO’s continued global expansion. Belgium’s position as a gateway to European markets and the Netherlands’ status as a logistics powerhouse amplify the potential for success.

iPRO’s participation in the UK Retail Tour marks a pivotal moment in its journey toward becoming a globally recognized leader in hydration. By leveraging the insights, connections, and opportunities presented during this event, iPRO aims to further its mission of delivering sustainable, innovative hydration solutions to consumers worldwide.