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13th May 2022
iPRO Launches Healthy Hydration into Schools with Caterlink
iPRO are pleased to announce the launch of their healthy hydration drink ranges, iPRO Student Edition and iPRO Sport Edition, into schools nationwide with Caterlink.
iPRO is one of the world’s fastest-growing hydration brands with a school-compliant juice range formulated explicitly for children, and a low-sugar isotonic drink range made to rehydrate the body post-exercise. Caterlink are education catering specialists, dedicated to providing the very best service to primary schools, secondary schools, academies, and colleges.
Healthy ingredients are at the heart of Caterlink’s approach to food and drink - rooted in the same objectives as iPRO to encourage healthy lifestyles for schoolchildren. Working in partnership with wholesalers like Bidfood, Caterlink understands the importance of providing children and young adults with healthier drink options, which enables them to thrive inside and outside the classroom.
With sports days set to return to the school calendar, it’s never been more important to raise awareness of dehydration in kids. The iPRO team are excited to tour schools across the country this summer, providing children with bottles of healthy hydration while educating them around the importance of hydration and living healthy active lifestyles.
Adopting healthy drinking habits while young is essential as children have undeveloped thirst mechanisms. A study conducted by The Natural Hydration Council found that hydrated children outperformed dehydrated children. Failing to drink enough hydrating fluids can decrease their performance by as much as 5%, impacting their cognitive abilities to learn, think, remember, and problem-solve.
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