1st April 2022
Hydration Education with iPRO & Bidfood
A lack of education around the importance of hydration remains at large for schoolchildren. In partnership with Bidfood, iPRO is on an educational journey to fill this gap by raising awareness in schools nationwide. Adopting healthy drinking habits is essential at a young age as kids have undeveloped thirst mechanisms. Failing to hydrate themselves can decrease their performance by as much as 5%, impacting their cognitive abilities to learn, think, remember, and problem-solve. iPRO is one of the world’s fastest-growing hydration brands, with a school-compliant healthy juice range formulated explicitly for schoolchildren. As a leading supplier to school caterers, Bidfood understands the importance of increasing nutritious offerings for children at every stage of their food and drink offering.