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14th October 2021

Influence of Drink Temperature on Performance

It’s an intrinsic human reaction to dislike the taste of a cold drink gone warm – especially when it comes to water and sports drinks. But what’s more important is the impact drinking a lukewarm drink can have on performance. The sensation of drinking evokes a thirst-quenching feeling as it’s telling the brain you’re rehydrating. However, that thirst-quenching feeling doesn’t always mean it's having the effect it should have on your physical ability. Read on for more about why drinking at room temperature might be impairing your performance.
Industry

7th October 2021

Therapeutic Benefits of Running for World Mental Health Day 2021

World Mental Health Day provides us with an opportunity to highlight what we can all do to make mental health care a reality for everyone.
Industry

29th September 2021

How to Prevent Muscle Cramp After Running a Marathon

The London Marathon finally sets off on the 3rd of October, and preparation is officially underway. If you typically reach for a bottle of water during your training for the big day, you may want to think again. New research has shown that electrolyte-rich drinks are far more beneficial than water when preventing and treating muscle cramps. Muscle cramps are a common painful condition affecting many people, including around 39% of marathon runners (source: sciencedaily.com). Considering muscles are approximately 15-20% water, they must remain lubricated to effectively function.
Industry

28th September 2021

iPRO Widens Support into Running Events with #RunWithiPRO Campaign

Following the success of their #iPRODirectToYou campaign which was designed to support grassroots sports following the impact of Covid-19, iPRO are now extending their support into running events with the #RunWithiPRO campaign.
iPRO Sport

22nd September 2021

Drink Up for National Fitness Day 2021: The Lowdown on Hydration Drinks
Industry

21st September 2021

How iPRO Are Tackling the Plastic Predicament, One Bottle at a Time

The nations annual celebration of recycling is back. From the 20th to the 26th of September, Recycle Week is making a return and the theme for this year is: Step It Up this Recycle Week. The climate crisis is hugely complex, with plastic being one of the most persistent pollutants on earth. The varying definitions of what constitutes single-use plastic makes it even tougher to deal with. The purpose of Recycle Week is to highlight these types of questions and encourage more people to fight against climate change. But educating alone won’t help solve the problem. We must act on it now by proactively taking measures to address the plastic pollution issue. iPRO has long included sustainability as a core pillar of its business. Here’s how they’re tackling the plastic predicament, one bottle at a time.
iPRO Sport
Industry

9th September 2021

Dehydration as a Migraine Trigger and How to Avoid it

Migraine Awareness Week commenced this Sunday to raise awareness of the condition and highlight the impact on those who live with it. Whilst most people understand the importance of staying hydrated, many don’t realise that dehydration is a key migraine trigger. For some, even the slightest hint of dehydration can be the fast track to unbearable head pain.
iPRO Sport
Industry

2nd September 2021

Why Energy Drinks Are Damaging to Healthy Living

Labelled as the convenient caffeinated pick-me-up, energy drinks ultimately do what they say on the bottle: boost energy, alertness, and concentration. While people of all ages continue to drink them, health professionals have warned that energy drinks may have more harmful consequences than we realise. The high amounts of caffeine and sugar in energy drinks are known to cause implications. They may seem like a quick fix, but the short-term and long-term effects of drinking them actually outweigh the benefits. We’ve explored why in this article.
Industry

25th August 2021

How to Stay Hydrated Whilst Travelling

Travelling in aeroplanes, trains, coaches, and even cruise ships can be the worst environment for draining all your moisture. The air in an aircraft cabin is drier than the Sahara Desert, with humidity levels between 10 and 20 percent. Trains and coaches are known for their continual air conditioning, which effectively draws out all the humidity in the air. This explains why you might experience that head-achy feeling and dried-out sensation in your nose and throat. To help you combat dehydration on your next trip, we’ve gathered some simple tips that will keep you feeling fresh throughout.

19th August 2021

Informed Sport Certified Hydration for Pre-Season Training
iPRO Sport
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