The Sugar Tax Explained
The Soft Drinks Industry Levy, nicknamed the Sugar Tax, was launched in April 2018. The levy targets the producers and importers of sugary soft drinks to encourage them to remove added sugar. iPRO Hydrate is the only naturally sweetened hydration drink not affected by the levy.
What The Experts Say
The Government recommends that natural sugars and added sugar should not total more than 5% of your daily energy (calories) intake. An excessive intake of calories can cause weight gain. iPRO Hydrate contains Stevia, a natural sweetener containing zero calories.
Our Fight Against Sugar
“Salford Community Leisure recently took the stance to remove high sugar products from it's centres and where possible provide healthier alternatives to our customers. iPRO Hydrate meets all of our requirements...” Mark Chew (Head of Sport & Leisure) Salford Community Leisure.